![]() Visualize the Eliminate – Reduce – Raise – Create Grid. Discover how the approach consistently opens your eyes to strategic realities and unlocks your creativity to break away from the competition. Start by listing your industry’s key competing factors along the horizontal axis and plotting your and your competitors’ offering levels across the vertical axis to gain keen insight into the strategic profiles or value curves of your industry. Based on the Blue Ocean Strategy approach developed by Kim and Mauborgne, the Strategy Canvas app lets you draw and focus on the big picture first. Managers often crunch numbers instead of developing a clear strategic picture first. Xbox is moving toward being a platform with an entry fee as low as $15 a month.Create your strategy canvas to analyze your strategic landscape. ![]() ![]() Even long-running, storied franchises like Halo are being democratized. Microsoft is leveraging its capital and infrastructure to lower the walls around console gaming to invite those who would otherwise be unable to play. ![]() Xbox Game Pass and cloud gaming are great for the core gamer, but they're revelatory for those beyond that demographic. Like Nintendo, the Xbox solution lies in the creation of a dragnet that attracts those outside the established marketplace. The imperative lay at Microsoft's feet to reinvigorate the brand through clever recontextualization. Xbox was effectively trounced by PlayStation critically, commercially and optically. While the Xbox One wasn't cause for an existential crisis materially – Microsoft money buoyed that sinking ship – it was an objective wakeup call. In broad strokes, Microsoft's current situation is analogous to Nintendo's in the mid-2000s. RELATED: Halo Infinite: Everything We Know About Multiplayer ![]()
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